The CW Launches New, Nonpartisan Initiative to Support and Protect the Freedom to Vote

On the 56th anniversary of the monumental Voting Rights Act of 1965 The CW is launching a new nonpartisan initiative entitled quotFreedom to Votequot to help promote eligible voter protection and remove barriers to voting it was announced today by Mark Pedowitz Chairman and Chief Executive Officer The CW The effort builds on the network39s 2020 quotVote Actuallyquot campaign that helped to encourage millions of young people to be ready to vote and make their voices heardThe new CW campaign is being developed in partnership with nonpartisan nonprofit organizations including the Lawyers39 Committee for Civil Rights Under the Law dedicated to securing equal justice for all through the rule of law and Voteorg the largest voting registration and getoutthevote technology platform in AmericaAmong The CW talent featured in the multiplatform campaign which kicks off today include Sam Adegoke quotDynastyquot Tala Ashe quotDC39s Legends of Tomorrowquot Brec Bassinger quotStargirlquot Coby Bell quotWalkerquot Kaylee Bryant quotLegaciesquot Melonie Diaz quotCharmedquot Liz Gillies quotDynastyquot Grant Gustin quotThe Flashquot Camrus Johnson quotBatwomanquot Olivia Liang quotKung Fuquot Nicole Kang quotBatwomanquot Nicole Maines quotSupergirlquot Jeanine Mason quotRoswell New Mexicoquot Perry Mattfeld quotIn The Darkquot Kennedy McMann quotNancy Drewquot Candice Patton quotThe Flashquot Danielle Rose Russell quotLegaciesquot Azie Tesfai quotSupergirlquot Elizabeth Tulloch quotSuperman ampamp Loisquot Anjelika Washington quotDC39s Stargirlquot and Karimah Westbrook quotAll Americanquot The new quotFreedom to Votequot PSAs which encourages viewers to get involved at VoteorgTheCW will be broadcast during the network39s primetime line up across its digital platforms and apps as well as on its social media outletsquotVoting is the very foundation of our democracy We all deserve the right to vote and the right to fair access to cast those votes safely and securely The CW has an opportunity and a responsibility to engage our multiplatform audience in the efforts of our esteemed partners to encourage leaders in Washington and around the country to protect and strengthen the freedom to votequot said Pedowitz quotLast year we were so incredibly proud to have contributed in some way to getting more young people than ever to vote in the 2020 presidential election through our 39Vote Actually39 campaign Now through our 39Freedom to Vote39 initiative we want to make sure that those young voters and every one of the 240 million eligible voters can continue to be able to make their voices heard in future national state and local electionsquotquotOur democracy works best when people can participate freely but measures that make it harder for some people to vote undermine the core of this great American principlequot said Damon Hewitt president and executive director of the Lawyers39 Committee for Civil Rights Under Law quotThat is why access to the ballot is one of the country39s most pressing civil rights issues This collaboration The CW will help to spread the message that all people of conscience should call for an end to voter suppression tactics and that Congress should pass comprehensive legislation to protect the sacred and fundamental right to votequotquotVoteorg was proud to have partnered with The CW on their 2020 Vote Actually Campaign and we are excited to be partnering again in 2021 at this critical moment for our democracyquot said Andrea Hailey CEO quotThis is an all hands on deck moment and we need everyone including companies influencers artists and advocates to stand up for the freedom to vote We applaud The CW for using its platform and leveraging its talent and voice to protect our democracyquotAbout The CWTHE CW TELEVISION NETWORK launched in 2006 as America39s fifth broadcast network with programming targeting younger viewers a demographic highly sought after by advertisers The CW a joint venture between Warner Bros Entertainment and CBS Corporation and now broadcasts across the week offering fourteenhours of primetime programming Monday through Sunday beginning in Fall 2021 The CW39s primetime programming is also available to stream for free without authentication on the adsupported CWTVcom and The CW app now available on every major OTT platform Additionally The CW broadcasts a threehour Saturday morning kids block The CW39s digital network CW Seed launched in 2013 and offers original shortform digital content as well as past seasons of fanfavorite television seriesAbout the Lawyers39 Committee for Civil Rights Under LawThe Lawyers39 Committee for Civil Rights Under Law Lawyers39 Committee a nonpartisan nonprofit organization was formed in 1963 at the request of President John F Kennedy to involve the private bar in providing legal services to address racial discrimination The principal mission of the Lawyers39 Committee for Civil Rights Under Law is to secure through the rule of law equal justice for all particularly in the areas of voting rights criminal justice fair housing and community development economic justice educational opportunities and hate crimesAbout VoteorgVoteorg is the largest 501c3 nonprofit nonpartisan voting registration and getoutthevote GOTV technology platform in America with the goal of reaching historically underserved voters of color and underrepresented young voters Voteorg leverages innovative solutions that meet underserved voters where they engage and get their information and has established its brand as the most trusted and accessible online resource for registering to vote and understanding how to cast your ballotClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

The CW Launches New, Nonpartisan Initiative to Support and Protect the Freedom to Vote

Publish date

Channel

Jim Lecinski | Clinical Marketing Professor | The Insomnia Cookies Case - The GOST Model Taught at Northwestern - By Mike Linton

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

The CW Launches New, Nonpartisan Initiative to Support and Protect the Freedom to Vote

Enjoying This Commentary? There's More to Love

TAGS:

Jim Lecinski | Clinical Marketing Professor | The Insomnia Cookies Case - The GOST Model Taught at Northwestern - By Mike Linton

The payment was successful

Cookies