In addition to overseeing all of The CW’s marketing and promotion efforts, Executive Vice President, Marketing and Digital Programs Rick Haskins is responsible for the development and production of new entertainment content specifically tailored for the network’s digital and emerging platforms. That includes CW Good, the company’s charitable cause-based initiative, and CW Seed, The CW’s digital network, which he helped launch in 2013. Since being planted, Seed has blossomed, with over five million downloads on a variety of digital streaming platforms. Seed’s original content is aimed to pair with the linear broadcast network, and on occasion has provided embers that have sparked full-fledged series’ airing on The CW such as My Last Days, a documentary series produced by Justin Baldoni (Jane the Virgin) which successfully made that transition.
Landing the role of football star Spencer Paysinger in The CW’s new series All American was the perfect meld of football and fitness for newcomer Daniel Ezra -- despite the fact the All American lead is actually British and has never played gridiron in his life. Inspired by Paysinger’s real-life rise to football prominence, All American follows the story of his recruitment from fictional South Crenshaw High in Los Angeles’ South Central neighborhood to Beverly Hills High by team coach Billy Baker (Taye Diggs) and the promise of NFL greatness, along with a better education. The only caveat for Spencer is a change of zip code, and while it’s evident Spencer is good for the team, the team isn’t so good for him, at least at the start. Series star Ezra is thankful for his status as the “new Brit on the block” as it helped inform his character. “No one is more aware of the fact I'm not American than I am,” he laughed during a recent interview with MediaVillage. “It just meant me working harder and doing things like staying in the accent, carrying a football around, spending as much time as I could in South-Central Los Angeles and trying to go above and beyond to make it as authentic as possible.
Burbank, CA -- Stars, show-runners, executives and others from a variety of series on The CW assembled Sunday at Warner Bros. Studios for a lavish release and announcement event celebrating the network’s continued position of empowering and advancing women on the screen and behind it, along with its ongoing commitment to inclusion. The event marked the launch of #CWOpenToAll, an on-air, digital, social and print campaign that reinforces the commitment to the latter. "Empowerment and representation are core values here at The CW," network President Mark Pedowitz told the crowd. "The CW is open to all. We believe in inclusion and all voices being heard."