Friends, it isn’t often that American networks attempt to adapt a Spanish-language telenovela, likely out of fear that the very specific brand of comedy will get lost in translation or the premise will be too much of a departure from their usual programming. The CW, however, took that risk back in 2014 with Jane the Virgin, an American adaptation of the Venezuelan telenovela Juana la Virgen. The satirical dramedy follows Jane Gloriana Villanueva (Gina Rodriguez), her multigenerational family and the many outlandish situations that occur in their lives. Coming from a telenovela-obsessed family, Jane has been a true pleasure to watch.
Since transitioning from the performing arts (under the guidance of legendary choreographer Debbie Allen) to acting, Perry Mattfeld has long been honing her skills. However, nothing prepared the actress for her most challenging role to date, that of Murphy Mason in The CW drama In the Dark. As Mason, Mattfeld stars as a later-in-life-blind woman whose disillusionment with the world is exacerbated when her friend Tyson is murdered. Fearing his murder will go unsolved Murphy embarks on her own investigation, one that grows increasingly dangerous. "This role isn't just the girlfriend, I've played those,” she revealed during a recent exclusive interview with MediaVillage. “This is the hardest thing I have ever done and the hardest I have ever worked. I had to pull from everything I had in me to try and create this because it goes so high and so low. It never really sits in the middle."
In addition to overseeing all of The CW’s marketing and promotion efforts, Executive Vice President, Marketing and Digital Programs Rick Haskins is responsible for the development and production of new entertainment content specifically tailored for the network’s digital and emerging platforms. That includes CW Good, the company’s charitable cause-based initiative, and CW Seed, The CW’s digital network, which he helped launch in 2013. Since being planted, Seed has blossomed, with over five million downloads on a variety of digital streaming platforms. Seed’s original content is aimed to pair with the linear broadcast network, and on occasion has provided embers that have sparked full-fledged series’ airing on The CW such as My Last Days, a documentary series produced by Justin Baldoni (Jane the Virgin) which successfully made that transition.