One of the video previews that had everyone talking in May during Upfront week was The CW’s “Crazy Ex-Girlfriend,” a pilot passed on by Showtime that its scrappy broadcast sibling picked up. The preview stood out from the dozens that were collectively released that week because it contained a full-blown production number set to an original song, “West Covina.” The video, which can be seen below, definitely energized the audience of exhausted advertisers and journalists who had been racing from event to event all week.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.