The television industry is something that has always been data driven. In the 1950s TVs were an expensive item. A family had no more than one and they all watched together. All content, including the advertising embedded within it, was designed and produced by a few broadcast networks and was of the family-style mass market variety.
The Evolution of Data-Driven Television
![The Evolution of Data-Driven Television](/media/articles/watching_tv-0o1a4469-1360-graphic_stock_c1KgFdy.jpg.550x380_q85_box-0%2C19%2C5502%2C3840_crop.jpg.webp)