The Final Jack Myers Media Business Report. It's Time to Get Into the Game.

This is your final Jack Myers Media Business Report commentary Rather than widely dispensing my ideas economic insights and research studies I will be immersing myself in consulting business advice and board member roles for a few select companies that can benefit from my vision leadership and assets as well as my relationships and experience These next years will be the most transformative amp8211 and opportune any of us will experience in our careers So rather than analyzing and commenting from the press box I39m again getting into the gameI will work with my clients toamp183 help them identify and implement strategies for outperforming the market during this dangerous period amp183 assist them in the development of innovative revenue models amp183 advise them on restructuring sales and marketing strategies and organizations to best capitalize on emerging growth opportunities The commentaries of industry thoughtleaders including Shelly Palmer Jory Des Jardins and Ed Martin will continue to be available via our daily emails and at wwwMediaBizBloggerscom and wwwJackMyerscom Myers Publishing is launching wwwMediaVillagecom as a destination for advertising executives seeking uptotheminute news and information about the media industry My media business commentaries my Advertising and Marketing Economic Forecasts and the Advertising Sales Organization Performance Research that launched my business 25years ago will now be available exclusively to my personal clients I will continue to blog regularly at wwwJackMyersThinkTankcom and The Huffington Post I39m excited by the potential for a transformative changeforthebetter heralded by both the Obama presidency and by the great financial leveling inherent in the global economic recession But our industry is faced with an advertising depression a rapid acceleration of media fragmentation and audience shifts to non adsupported media Most companies and executives have progressed beyond the point when the need for quotchangequot is questioned Yet many remain locked into traditional paradigms Corporate powers at most traditional and emerging media companies agencies and marketers maintain organizational structures designed decades ago Companies must invest aggressively intelligently and with coherent vision in valuebased growth brands that are differentiated relevant to marketers and economically sound for investorsIn this context my primary focus will be on1 enhancing the value of strong media brands2 facilitating integration of advertising sales promotion direct marketing event marketing causerelated and public affairs budgets 3 identifying monetization strategies for multiplatform social communities user generated content interactive television and commercialavoidance technologies4 expanding commitments to advertiserfunded content performancebased media enhanced analytics and emotional connections researchI believe in the value and importance of media to the economic social cultural political and institutional fiber of our nation and global society I believe that the continued health of the media and advertising business is critically important to the global economy As we move through these challenging times my goal is to offer leadership and practical guidance to assure that my clients successfully navigate the transformative years ahead and that our media industry remains vital and vibrant I39m grateful for your support through the years and I am looking forward to working with several of you as we build bridges to an era of renewed media industry growthI can be contacted directly at Myers Media Services LLC 2128758002 or jmjackmyerscom For more information visit wwwjackmyerscom Emotional Connections is a trademark amp8482 of Jack Myers 2009

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

The Final Jack Myers Media Business Report. It's Time to Get Into the Game.

Author

Publish date

Channel

Jack Myers

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

The Final Jack Myers Media Business Report. It's Time to Get Into the Game.

Enjoying This Commentary? There's More to Love

Jack Myers

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

The payment was successful

Cookies