Having a corporate purpose is not a new idea -- but how corporations align that purpose with their marketing messages is still a struggle. The value and importance of aligning brand equity to a clearly defined purpose was one of 31 panel discussions organized by The Female Quotient (FQ) at South by Southwest (SXSW).
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.