The Weather Channel faces challenging live reporting in the face of hurricanes and other severe weather every day, not too different from the determination and innovation needed in today's environment. Relying on science, accuracy and storytelling to bring safety and preparedness info to loyal viewers, they have also generated a great deal of trust ranking number 1 in trust for all news programs according to Ipsos and a decade long ranking at the top of the Harris Poll TV News Brand of the Year. While viewers turn to The Weather Channel during a weather crisis, their broadcasts take on additional importance when something like the coronavirus happens, counting on The Weather Channel to deliver straightforward and understandable science.
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