Famous undertakings are sometimes remembered in a single word. For example, many people instantly recall the groundbreaking 1960s film The Graduate when they hear “plastics,” the one word that a partygoer told Dustin Hoffman's character to keep in mind for future investment purposes. National Geographic Channel, and every other area of parent National Geographic Society, expect the same thing to happen as a result of their upcoming re-brand campaign, which revolves around the word "Further." It kicks off November 14 with the premiere of Nat Geo’s ambitious miniseries Mars, and it is designed to unify the nature of things to come for both network and parent.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.