The Future of Data at Media Companies

Author

Radha Subramanyam

Publish date

June 04, 2015

Channel

iHeartMedia InSites

There is a lot of discussion today within the media industry about the future of data and insights. It’s been a hot-button topic at conferences ranging from the 4As to ARF, and more recently we saw a number of data-centric announcements during this year’s Upfront presentations -- though the viability of these announced data products remains to be seen.

Radha Subramanyam

Radha Subramanyam is President of Insights, Research and Analytics for iHeartMedia. She is a seasoned media and entertainment executive with a significant track record as a thought leader in Media Research and Consumer Trends. She is one of the few executive… read more