In an era of data breaches, accusations of fake news and concerns over transparency, and at a time when all things digital were thought to be the coolest tool in the media box, broadcast radio is having its moment. Scores of stories have reported on how it has maintained its lead position for reach (92% of U.S. adults listen to radio weekly), and now it appears that radio has also won the “trust” game.
Song writers and radio stations rely on a "hook" to capture listeners. There are few more popular artists than multi-Grammy winner Justin Timberlake and no bigger station group than iHeartMedia's. Combine the two with a free preview weekend on the iHeartRadio All Access on-demand music platform and a promotion trifecta should hook thousands of Timberlake fans and new subscribers to iHeart's one-year old paid streaming service.
This holiday season, iHeartRadio is decking the halls in a fresh way with a seasonal skill for any Alexa-enabled device. By saying, "Alexa, talk to Santa Claus," users can sample holiday music from country tunes to Christmas classics and even hear reindeer jokes from the voice assistant. The skill is the latest way that iHeartMedia is adapting its vast audio content for voice-assisted technology, in particular such popular smart speakers as Amazon's Echo and Google's Google Home.