Three sets of competing forecasts -- by GroupM, Magna and Zenith -- are all equally bullish for the expansion of the advertising industry in 2022. GroupM forecasts out to 2025 the ad market rising to $1 trillion.
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Bill Harvey, who has just won an Emmy® Award for his invention of set top box data, has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the … read more