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The Future of National Television, Addressables, Content Creation: Part 3

Author

Bill Harvey

Publish date

January 21, 2016

Channel

In Terms of ROI

Part 3: Problems in Thinking about Addressable Commercials

Bill Harvey

Bill Harvey, a columnist at MediaVillage ("In Terms of ROI"), has spent more than 35 years leading the way in media research with pioneer thinking in new media, set-top box data, optimizers, measurement standards, privacy standards, the ARF Model; … read more

The Future of National Television, Addressables, Content Creation: Part 3

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Bill Harvey