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By Bill Harvey January 21, 2016

The Future of National Television, Addressables, Content Creation: Part 3

In Terms of ROI Archive
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Part 3: Problems in Thinking about Addressable Commercials

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Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passiv... read more

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