As consumers move seamlessly between digital and physical experiences, the rise of a new generation of retailers is creating a wave of change in the retail sector both from e-commerce and traditional players. Issue No.9 of MEC Business @ Bloomberg Media takes a detailed look at the paradigm shift between consumers and manufacturers and brands, unpacking how to strategize around the purchase journey to deliver on audience expectations through experimentation and innovation.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.