Storytelling is undergoing a radical change. With the advent of new technologies, such as virtual reality, augmented reality and artificial intelligence, the very concept of a "story" has shifted. Most of us grew up in an age when mass media was unidirectional. You had no choice but to sit back and watch or listen or read, because that's how the technology -- radio, film, television -- worked. The Internet was the first example of two-way mass media. Suddenly, people had the ability to comment, share, give feedback and create. This has ushered in one of the most profound shifts in modern times: people are no longer as interested in being passive consumers of their media as they are in interacting with the content and creators.