Situation comedies have long been part of our cultural DNA. From Seinfeld to The King of Queens, or in more recent years The Big Bang Theory, these programs have earned their iconic legacies over time by appealing to new viewers while also offering opportunities for advertisers to reach broad audience segments.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more