The COVID pandemic, as it has with nearly every other business around the world, has completely upended the way we perceive the limitations on how business can be conducted and how marketers interact with their audiences. The use of virtual sales channels and other digital transformation strategies have undergone remarkable acceleration.
The Great Shift
![The Great Shift](/media/articles/Weiser_great_shift.png.550x380_q85_box-893%2C92%2C7239%2C4499_crop.png.webp)