Last week, the college sports world was rocked by the news that USC and UCLA have reached an agreement to join the Big Ten conference as early as 2024. The two California schools, currently in the PAC-12, join a conference with schools primarily located in the midwest as the seismic change in the NCAA is now in full swing. This comes off the heels of the University of Oklahoma and University of Texas announcing they were moving from the Big 12 to the SEC last year as the money to be made for these schools is too much to ignore. In this episode of View from the Grandstand host Justin Paura breaks down why these moves make sense for these universities and how the college sports landscape could look in the next few years.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.