According to science, it literally took billions of years for a single cell to evolve into a multicellular organism. Evolution does not happen overnight without some sort of external stimulus. That stimulus can come in the form of an asteroid destroying the dominant species (aka dinosaurs) and leapfrogging mammals into a position of dominance. Or it can take the form of a global pandemic which massively disrupts consumer and corporate behavior, thrusting an already growing digital ecosystem into the primary way of brand communication and solidifying the predominance of business outcomes as a primary KPI.
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