The media landscape is not unlike a big jigsaw puzzle, where disparate data needs to be interlocked and then interpreted in order to see the full picture of behaviors and results. Comcast Advertising recently released its second annual Comcast Advertising Report, which provides an understanding of the dynamics of the TV advertising industry from the perspective of viewers, buyers and sellers "Insights like viewership and exposure data are what fuel campaign success, and we're in a position to distill and distribute actionable insights for modern marketers to help them become savvier," noted Travis Flood, Executive Director of Insights for Comcast Advertising.
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