Twenty years ago I was an ad operations trafficker for Advance Internet (now Advance Digital) and found myself logged into DoubleClick, scrolling through page after page of banner ads trying to find a specific ad. I had been told that one of the owners of the company had seen an ad they found offensive on one of our sites and it was my job to root it out. There was no easy way to do it then: I simply had to visually look at hundreds of ads, trying to figure out which one was the offender. I had to repeat this process many times, often with limited success.
The Lack of Brand Safety in AdTech
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