The "Love Has No Labels" Campaign and WWE® Expand Partnership by Celebrating Heritage Months Throughout the Year

To launch the expanded partnership WWE will release an exclusive merchandise collection with unique designs highlighting various heritage months including Black History Womenamp8217s History Asian American Pacific Islander Heritage Pride Hispanic Heritage and Native American Heritage For each tshirt sold a portion of proceeds will go to the Ad Council in support of the amp8220Love Has No Labelsamp8221 campaignAdditionally WWE and amp8220Love Has No Labelsamp8221 will debut a Heritage Month Public Service Announcement PSA featuring historical activists across communities who have helped to drive social change including Martin Luther King Jr Maya Angelou Billie Jean King Ruth Bader Ginsburg Cesar Chavez Roberto Clemente and Harvey Milk Additionally the new PSA features WWE Superstars Bianca Belair Becky Lynch Damian Priest Sonya Deville and Cody Rhodes The spot will air throughout the year across WWE programming and social media as well as on the Ad Councilamp8217s channels and network of media partnersWATCH THE VIDEO httpsyoutube2g3u1ND0uccSince the amp8220Love Has No Labelsamp8221 campaign launched in March 2015 the campaignamp8217s PSAs have been viewed more than 430 million times driving more than 33 million web visits to lovehasnolabelscom which provides meaningful actions for the public can take to create a more inclusive society for communities who face bias hate and discrimination The effort has won numerous accolades including an Emmy Award for Outstanding Commercial Significantly more adults who have been exposed to the campaign have said they have taken at least one action that related to preventing discrimination or prejudice 88 ad aware vs 62 non ad aware according to a survey commissioned by the Ad Council and conducted by Ipsos Public Affairs To date the campaign has received more than 216 million in donated mediaWWE has been a longtime supporter of the Ad Council collaborating on the amp8220Love Has No Labelsamp8221 PSA amp8220We Are Americaamp8221 featuring WWE Superstar John Cena which achieved 488 million video views and by participating in the nonprofitamp8217s Fatherhood Involvement COVID19 and other impactful campaigns WWE continues to support various Ad Council initiatives including upcoming mental health activationsPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

The "Love Has No Labels" Campaign and WWE® Expand Partnership by Celebrating Heritage Months Throughout the Year

Publish date

Channel

Archived in

Breaking Barriers: Nada Bradbury’s AD-ID Strategy for Advertising Effectiveness and Women in Tech - By E.B. Moss

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

The "Love Has No Labels" Campaign and WWE® Expand Partnership by Celebrating Heritage Months Throughout the Year

Enjoying This Commentary? There's More to Love

TAGS:

Breaking Barriers: Nada Bradbury’s AD-ID Strategy for Advertising Effectiveness and Women in Tech - By E.B. Moss

Cookies