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By Bill Harvey June 15, 2015

The Missing Media Metric: Reach Velocity — Part 1

In Terms of ROI Archive
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There is growing evidence that the velocity at which reach builds is another variable positively correlated with ROI increase. True, it is an aspect of Recency, so it is not like it was totally missing. But it does deserve its own call-out.

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Bill Harvey

Bill Harvey has spent over 35 years leading the way in media research with pioneer thinking in New Media, set top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passiv... read more

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