About a year ago, when I was teaching two sessions of a college class as a visiting professor on Zoom, I was shocked when it became obvious to me that the students felt that they could "do it all" for a brand using only social media.
The Most Important Media Mix ROI Study of All Time
![The Most Important Media Mix ROI Study of All Time](/media/articles/iStock-851980848.jpg.550x380_q85_box-0%2C0%2C592%2C411_crop.jpg.webp)