The Myers Report Unveils 2025–2026 Forecast Amid Economic Volatility, AI Disruption, and Retail Media Resurgence #7

In a year where the only certainty is change The Myers Report 20252026 Marketing Advertising ampamp Media Economic Report delivers unmatched clarity This justreleased 75page intelligence briefing curated by industry futurist Jack Myers is the most comprehensive economic analysis available for marketing and media professionals It dives deep into the 1 trillion US marketing economy providing forecasts trends and strategies tailored to the challenges and opportunities that define this pivotal inflection pointFrom the increasing fragmentation of media currencies to the commoditization of linear TV and the meteoric rise of retail media and influencer ecosystems this report reveals how AI economic pressures and consumer shifts are reshaping the foundation of how advertising is bought sold and measured It is a mustread for leaders navigating these disruptionsCorporate subscribers to The Myers Report your full PDF edition of the 75page report is attached If you did not receive it contact MyersReportgmailcomNot yet a subscriber You can purchase the full report for 2950 or subscribe to the full 2025 series of 24 white papers for just 6000 50 off this week only at wwwmyersreportscomKey Highlights1 Adjusted 2025 Advertising ForecastsWhile most forecasters predict 43 growth in US ad spend The Myers Report projects a more conservative 20 increase to 4874 billion citing secondhalf budget retrenchments recession fears and buyerside AI optimization Notably digital video is forecast to surpass linear TV by 36 billion in 20252 Retail Media Reshapes the FunnelSpending in US retail media networks is projected to reach 632 billion in 2025 and surge to over 72 billion in 2026 The report includes a breakout of the leading platforms including Amazon Walmart Connect Roundel Target Instacart and Kroger Precision and emerging players fueling this transformation3 AIamp8217s Expanding Role in Media and CreativeThe report features a full chapter on amp8220The Generative Renaissanceamp8221 detailing how AI will revolutionize creative development reintegrate media and content strategy and give rise to AIpersonalized influencer ecosystems Tools like Publicis CoreAI and Omnicom Omni are not just planning engines amp8212 theyamp8217re reshaping how value is calculated and outcomes are defined4 A Realistic Upfront ampamp NewFront Market OverviewAgainst a backdrop of economic caution and demand for flexibility the report forecasts decreased Upfront commitments in linear television while noting modest increases in NewFront activity Detailed insights on the negotiation of 39options39 clauses and the evolution of fixed pricing models offer essential context5 Media Buyer Dominance ampamp Seller Response ImperativesIn a powerful critique The Myers Report warns that sellers relying on outdated humanled sales models are at risk of being amp8220priced out of the futureamp8221 It calls for urgent investment in AI clean rooms and outcomebased packaging citing sports media and influencer marketing as templates for reclaiming premium value6 2026 Total Marketing Investment ForecastWhile advertising growth remains modest total US marketing investment is projected to rise 579 in 2026 signaling a shift toward fullfunnel integration performance accountability and renewed economic confidence Each media and promotion category amp8212 from search to gaming to B2B amp8212 is accompanied by detailed context and strategic commentaryWhat Youamp8217ll Get in the Full ReportAdvertising forecasts across 30 categories for 2025 and 2026Full marketing investment estimates including shopper promotion experiential B2B PR and retailAI disruption analysis across planning buying creative and attributionBreakdowns by media type linear TV CTV programmatic social search print OOH cinema audio gaming and influencer marketingStrategic leadership imperatives for brands agencies and media companiesEconomic benchmarks visual charts and methodology details for transparency and decisionmakingCall to ActionThe future of advertising wonamp8217t be led by those with the largest budgets it will be led by those who understand where the market is heading The 20252026 Myers Report Marketing Advertising ampamp Media Economic Report is your GPSamp127919 Corporate subscribers Youamp8217ve already received the full 75page PDFamp128722 Not a subscriber Purchase the full 75page report now for 2950 or subscribe to the 24paper 2025 series at a 50 discount 6000 this week onlyamp128205 wwwmyersreportscom

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The Myers Report Unveils 2025–2026 Forecast Amid Economic Volatility, AI Disruption, and Retail Media Resurgence #7

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2025-2026 The Myers Report Economic Forecast on Marketing, Advertising and Media #7

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The Myers Report Unveils 2025–2026 Forecast Amid Economic Volatility, AI Disruption, and Retail Media Resurgence #7

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2025-2026 The Myers Report Economic Forecast on Marketing, Advertising and Media #7

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