The New Creativity Will Be On Display at Cannes

Technically heamp8217s an android but by any name Matsuko Roidamp160pictured above a synthetic recreation of one of Japanamp8217s most popular TV celebrities and the host of his own weekly TV show has to represent a breakthrough in the ongoing convergence of creativity and technologyIf one goes by the programming and the speakers on the 2015 agenda that process is already near completion as we move ever closer to a new definition or interpretation of creativityThe boundaries between technology and marketing media and entertainment began to officially blur at Cannes around 2006 amp160It was about that time that the media agencies media companies including the Yahoos of the new world order and clients began to arrive in significant numbers Supported by the Festival which steadily added award categories seminars speakers and events to keep pace with a transforming global landscape the technologists soon arrived looking to learn as well as explore dealsNow in 2015 it seems that just about any company with a stake in the future of business is coming to CannesOther industry mega events most notably CES have undergone similar evolutions But it is at Cannes where the reshaping of creativity itself is most powerfully on viewFor the past several years weamp8217ve talked about Cannes as an increasingly important opportunity for technology to meet creativity and vice versa to explore the issues of the day and certainly to talk business But above all the Cannes Lions Festival is still a celebration of creativity and to me what is most fascinating is how dramatically what we define as creativity as displayed every summer in Cannes has expandedCreativity has left the creative department It lives everywhere nowamp160 Every spring we troop to the south of France to see what in the world creativity is up to and how and by whom It is frankly exhilaratingCannes today is a big tent that comfortably contains and honors those who write code develop and execute media plans devise innovative ways to use earned media conjure experiential adventures construct enduring entertainment brands and yes create ads on an everincreasing number of platformsA scan of this yearamp8217s speakers and programming illustrates this broadened notion of creativity Along with our android friend the speakers include the usual and welcome suspects such as Gerry Graf Maurice Levy Martin Sorrell and other agency leaders including both Goodby and SilversteinWe will also hear from client superstars such as Keith Weed of Unilever Wendy Clark of Coke and Linda Boff of GEamp160 The Cannes program also includes YouTube ubercelebrity and now E Entertainment host Grace Helbig Bob Pittman of iHeart Media Marc Benioff of Salesforce Joe Ripp of Time Inc actors Viola Davis and Adrian Grenier and former Vice President Al Gore Even shock rocker Marilyn Manson and Monica LewinskyThatamp8217s some big tent I love that thereamp8217s room for allThereamp8217s also a compelling innovation track at Cannes this year which offers seminars and panels on the Internet of Things featuring EVRYTHNG cofounder Andy Hobsbawm More on robots How weather data is forecasting consumer behavior The IBM computer that plays chess A session from Bloomberg Media on amp8220How Data is Transforming Creativity and Marketingamp8221 one from the Chief Product Officer of Facebook on amp8220Building for Storytellersamp8221 and another that promises to present amp8220the selfassembling ad of the futureamp8221Todayamp8217s Cannes also acknowledges the power of creativity to change the world for the better Thereamp8217s a whole track devoted exclusively to health marketing and this year for the first time the Festival will award a Glass Lion for work that according to the Lionsamp8217 website amp8220breaks through unconscious gender bias and shatters stereotypical portrayals of men and womenamp8221Cannes still celebrates creativity But itamp8217s a new kind of creativity expansive and welcoming enough for any idea and flexible enough for any innovation I canamp8217t wait for this yearamp8217s FestivalAnd I really hope MatsukoRoid gives autographsMediaLink presents Daily Dose at Cannesamp160 join 2015amp8217s top thinkers at the top of the Carlton amp160 MondayThursday 330 amp8211 500 pmThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of Media Village management or associated bloggersamp160

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The New Creativity Will Be On Display at Cannes

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Wenda Harris Millard

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

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