The New Entertainment & Media Free For All - Increased Competition Means New Consumer Benefits - Steve Blacker

1 Amazon vs Apple39s iTune store Amazon39s new quotCloud Playerquot allows you to now listen to anything in your music collection on an Android phone No copying or syncing of music is ever required all your songs are always available everywhere and they don39t hog any storage on the phone itself Instead of your music collection sitting on your computer it will sit online allowing you to listen to your tunes from any computer at home at work at a friend39s just by logging into Amazon Cloud2 With Apple39s iTunes your music library is messily scattered When you buy a new song at home you can39t listen to it at work at least not without copying it manually If you own a song on your phone it won39t be on your computer until you do a sync And if your music library is big you can fit only a portion of it onto your phone Apple is already working on a similar system though and so is Google All this means even more consumer benefits in the future The big challenge is totally and fully understanding what if any downsides there may or could be as no new technology comes blemish free3 In home viewing of big new movie releases vs traditional in theatre viewing Four major movie studios Sony Pictures Entertainment 20th Century Fox Universal ampamp Warner Brothers plan to let some of their biggest new films play in living rooms just two months after their theatrical debuts The new option would be offered through DirecTV as early as the end of April The service according to Variety would charge 30 for a two or three day viewing Currently theatres get an exclusive period of four months or more to show new movies4 Aside from saving an average pop corn and soda charge of 10 or more per person this new availability gives more people an opportunity to see movies they might not go to a theatre to see only because it39s more convenient for them to watch a new movie at home ie married couples with very young children Couple that with the growing number of acoustically enhanced media rooms in the country and time pressured consumers wanting to control their leisure schedules rather than be tied to a movie schedule this is a definite plus for consumers5 Movie theatres should not suffer as the majority of movie goers young teens enjoy the theatre viewing experience a great deal It39s both social bonding and an opportunity to go out Movie theatres are being very proactive in offering special live performances of operas symphony orchestras and other highly target topics to attract new customers The real challenge for movie theatre owners is turning the dead periods ie early mornings certain week day nights into revenue generating new profit centers6 Given the growth of the Hispanic market and Telemundo and Univision winning prime time sweeps at night on certain weeks why not show case a day of quotNovellasquot say from Telemundo or championship soccer that could run in the middle of the night Make it a festive and special event and people will come to watch on the big screen in a movie theatre7 Alist stars are now invading digital space Kiefer Sutherland will be going straight to Hulu and Kevin Spacey straight to Netflix Sutherland as a hit man in a serial called quotThe Confessionquot which has already started Spacey in a remake of the British miniseries quotHouse of Cardsquot starting next year This represents a new stage in the growing power struggle among television networks technology companies and streamingvideo purveyors Big name producers such as David Fincher are trying to figure out how to replicate television and its profit margins on the Internet Whatever the outcome this too means more consumer viewing benefits The biggest challenge will be making consumers aware of all the new opportunities that are emerging If ever we needed a new era TV Entertainment Technology ampamp Media Viewers Guide it is certainly now Who knows maybe Jack Kliger and TV Guide will come up with the answerSteve39s new book You Can39t Fall Off The Floor The Insiders39 Guide to ReInventing Yourself and Your Career chronicles his 50 year career working for over 25 different companies with 189 lessons learned and insider tips from Gayle King Cathie Black Chuck Townsend and 28 others Blacker is still going strong today as a partner in Frankfurt ampamp Blacker Solutions LLC His web site is blackerreinventionscom and email address is blackersolutionsaolcomRead all Steveamp8217s MediaBizBloggers commentaries at Media ReinventionsCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerMediaBizBloggers is an openthought leadership blog platform for media marketing and advertising professionals companies and organizations To contribute contact Jackmediadvisorygroupcom The opinions expressed in MediaBizBloggerscom are not those of Media Advisory Group its employees or other MediaBizBloggerscom contributors Media Advisory Group accepts no responsibility for the views of MediaBizBloggers authors

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The New Entertainment & Media Free For All - Increased Competition Means New Consumer Benefits - Steve Blacker

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