The TV industry is in the midst of an adjustment period. Between the rise of digital and its impact on TV ad revenue, to streaming and “cord-cutting” alternatives, the industry has faced its fair share of challenges. As networks adjust to the new media landscape, some have embraced data as a lead navigator of this somewhat uncertain terrain. Those that have done so successfully are using this information to not only better understand the landscape, but to generate an intimate comprehension of their audience. Acquiring this knowledge is incredibly powerful and has proved a resourceful tactic as traditional television settles into the digital age.