Will Marketers Push Palo Alto, Hollywood and Madison Avenue to Converge?

When it comes to marketing smart devices, the sooner we get the ball rolling between Madison Avenue, Hollywood and Silicon Valley, the better. Steve Case, the co-founder of AOL, was recently quoted as saying, “Just as partnerships were key in the first Internet wave, they will be key again in the third. Entrepreneurs won’t be able to go it alone in the third wave; they must go together.”