Generic Prompts are Making for Generic Marketers

Iamp8217m a brand marketer by background I can see the eyes rolling from a mile away when I start to spout off about tapping into the emotional core of your audience amp8220Iamp8217m just selling X and they just need to know Y and Zamp8221 says the Sales team Alas not so Even at the very bottom of the funnel you have a lot to prove to your customer that you understand them and their problems and that you have a solution thatamp8217s rightsized for themEnter AI Suddenly these seemingly magic machines can do the work of marketers in a fraction of the time Itamp8217s so simple you just download a prompting guide from any number of resources LinkedIn being a major culprit you copypaste into ChatGPT dopamine releases as you watch the outputs typed out before your eyes and youamp8217re off to the racesThere are a few problems to this As a brand marketer turned AI consultant I will help guide you through1 These prompts tend to be quite generic If you input generic prompts youamp8217ll get generic answers from any LLM Generative AI tools use probability to calculate the most likely response to your prompt Itamp8217s just the way they work boring in boring out2 LLMs are a reflection of us humans Theyamp8217ve been trained on massive opaque corpora of humangenerated data and as a result they sort of act like us Surprisingly to most if not all of the experts in the space they respond better to emotional cues and persuasion than to simple requests for work For marketers this is a big plus You can use those magic powers of persuasion youamp8217ve been honing your whole career to get the bots to give you more impressive results You can tap into the emotional core of your brand your business and your consumercustomer Do not lose this thread as you are bombarded with Marketing 101level prompts to try on3 The amp8220frontier modelamp8221 LLMs ChatGPT Gemini Claude Llama etc are apt to use any data that you input to train the models of the future Itamp8217s not clear exactly how and when this is happening but we know itamp8217s happening because the NYT is suing OpenAI about exactly this So never I repeat never input your sensitive company or client information into ChatGPT or equivalent If you have a singlesignon accessible datagated enterprise account and your company has approved the safeguards for business use then itamp8217s probably okay Thatamp8217s for your CTO to decide not meWhat does all this mean in practice Iamp8217ll show you Iamp8217ve pulled some very generic prompts from the internet The type of prompt you see anywhere and everywhere in the amp8220Top 10amp8221 guides published ad nauseum to garner algorithmic love With the help of Anthropicamp8217s Claude I rewrote them with the following principles in mindEmotional Intelligence Encouraging LLMs to tap into universal feelings and aspirationsCultural Fluency Guiding LLMs to respect and embody diverse cultural valuesSymbolic Thinking Using products as metaphors for deeper human experiencesNarrative Integration Weaving offerings into the emotional fabric of storiesUniversal Yet Adaptable Creating frameworks that are broadly applicable yet contain no sensitive data and are easily customizedUse CaseGENERIC PROMPTWEAKNESS STRONGER PROMPTAd CopyCan you generate ad copy ideas for a productservice that is focused on target audience which is struggling with pain point and the productservice can help them with key benefit Please make sure to emphasize unique selling pointFocuses on product benefits without deeply understanding the emotional landscapeYou39re marketing to Gen X women who are breadwinners but feel perpetually behind Prompt 39Before writing spend a day in their world Join Facebook groups where they share raw truths balancing kids39 tuitions with parents39 care feeling they started retirement planning quottoo latequot Note phrases that show deep fears eg quotwatched my mom struggle terrified that39s my futurequot Now craft ad copy that shows profound empathy and speaks directly to the audience as if they were in the roomamp160Blog PostsI39m struggling to come up with a clear structure for my blog post on topic Can you generate an outline that covers subtopic 1 subtopic 2 subtopic 3 subtopic 4 and subtopic 5 Please ensure that the outline includes specific detail and specific detail to provide the reader with valuable insightsStructurefocused missing emotional arc and reader39s inner journeyamp160Start with an idea anchor and ask the LLM to build subtopics around itAs a brand blogger we are writing about 39Navigating Career Crossroads39 for ambitious yet burntout professionals They39re not just seeking advice they39re craving understanding Start with this primary idea 39At 2 AM staring at your resignation letteramp8212I39ve been there39 Now let39s structure a blog that mirrors their emotional journey Propose five subtopics that augment the primary idea Give them titles and suggested copy amp160Weave in data on fulfillment vs salary and quotes from innovators who defied norms Each section should make the reader feel amp8220seenamp8221 and validate a feeling 39This understands my soul39amp160amp160Competitive AnalysisWhat are the key elements of the marketing strategies in industry and how could we improve our own approachamp8203amp8203Examine the customer feedback and reviews of our top competitor39s names and suggest ways to address any pain points or areas of improvementamp8203Too datafocused missing the emotional and narrative aspectsSet the stage and designate a role Then parse the task out step by step with a clear end goalIn the industry space customers aren39t just buying products they39re choosing stories to be part of Youamp8217re a business analyst and together we are going to work to understand our competitive landscape Please do the following stepbystep 1 Analyze how Competitor A and Competitor B craft narratives around key value eg 39sustainability39 or 39innovation39 2 Take some time to think about how their brand stories make customers feel 3 Now revisit our brand39s core mission What untold emotional story can set us apart For example if we stand for 39empowerment39 how can every touchpointamp8212from ads to packagingamp8212make customers feel truly empowered in a way competitors don39t 4 Write up a 500word competitive analysis that summarizes your findings The audience is executive management so be sure to be professional and source your findingsInfluencer Marketing Briefamp160Develop a content strategy for an influencer campaign to promote a new product line on YouTube Instagram TikTok etc targeting the age group demographicamp160Generic goals not tapping into influencers39 and audience39s emotional worldquotYour new ecoluxury skincare line is about 39Healing Earth Healing Self39 For your TikTok campaign we39re partnering with influencers who39ve openly discussed ecoanxiety and selfdoubt Prompt 39Share a time when your biggest insecurity made you feel disconnected from yourself and nature How did finding harmony in one help the other Our seaweedinfused serum symbolizes this unity Script a heartfelt TikTok storyamp8212your journey from inner conflict to peace with our product as a gentle guide End with a challenge EarthSelfHarmony inspiring Gen Z to share their own stories39 How can this vulnerabilitydriven campaign turn skincare into a movementquotInstagramCompose an Instagram post caption that showcases the benefits of productservice in a compelling wayquotFocused on surfacelevel engagement not deep emotional impact Donamp8217t forget audience and CTACompose an Instagram post caption max 250 characters for our new ecofriendly water bottle 39AquaGreen39 Target young environmentally conscious adults who feel frustrated by singleuse plastics Use an upbeat friendly tone that conveys a sense of hope and empowerment Highlight how its durability and BPAfree material make users feel good about reducing plastic waste End with a CTA that encourages them to join a community of changemakers by visiting our websiteMagnet LeadsI39m interested in creating an email lead magnet that would resonate with target audience who are primarily demographic descriptor and interested in topic as well as related topicrelated topics What are some effective lead magnet ideas that you can suggest ChatGPT that align with target audience39s interestshobbiesneeds and motivate them to sign up for my email listNot deeply empathetic or trustbuildingamp160Start with an idea anchor and ask the LLM to copywrite around itYour target audience is female entrepreneurs over 40 who feel tech is passing them by Create a lead magnet email 39From Overwhelmed to Overachieving A Late Bloomer39s Tech Survival Guide39 Include personal stories from successful women who once felt lost How will this guide validate their struggles boost confidence and position you as an empathetic mentor Lastly articulate why your email will drive new customers to our company which does productservice Then write a CTA that adds value to her experiencePersona WritingWhat type of lifestyle would someone have if they were in the market for productservice What are the common pain points values interests and hobbies of the individuals who would buy productservicequotamp160Too generic missing emotional depth and specific scenariosamp160Sometimes itamp8217s useful to split it into two tasksEnvision Sarah a 28yearold ambitious professional in city who39s just been promoted She39s seeking a productservice to celebrate her success and maintain her edge What are her deepest fears eg imposter syndrome and dreams How does productservice become a symbol of her achievements helping her feel confident and inspiring her colleagues Your first task is to describe a day in her life focusing on emotional highs and lows where productservice makes a differenceamp160Now based on this narrative please write up a single page persona for Sarah that outlines her lifestyle pain points values interests and hobbiesProduct Placementamp160amp160Can you provide some ideas on how to showcase product in a type of scene that captures the essencetone of my project while also resonating with my target audience and staying true to the storylineplotquotSuperficial integration not aligning product with story39s emotional coreamp160Give the LLM a role and a goal amp8220Moneyamp8221 also worksYou are my product placement executive and we need to integrate product into a movieTV showweb series in a way that transcends mere visibility How can product become a symbol or metaphor that mirrors the protagonist39s emotional journey For example if the story is about overcoming fearfinding identityrebuilding trust how might product39s features or usage reflect those themes Consider scenes where product could silently communicate the character39s inner state or growth The goal is for viewers to see product and instantly connect it with the story39s heart making both more memorable Describe five of these scenesamp160Now that youamp8217ve described the scenes generate five distinct pitches 1000 words each If we sell one in weamp8217ll be able to make a big bonus so make sure and think this through completelySurvey WritingWhat are some key questions to ask in a customer survey to gauge productservice satisfactionquotToo functional not engaging customers emotionally or personallyamp160Give context clues and specific number and type of outputWe39ve just launched our productservice a brief description targeting target audience After 3 months of use we want to conduct a satisfaction survey What are 810 key questions to ask covering aspects like ease of use customer support perceived value and likelihood to recommend Include a mix of rating scales eg 15 or 110 and openended questions Also suggest one question that subtly gauges emotional connection to our brand Keep questions concise and jargonfreeTikTok Contentamp160How can I spot and capitalize on upcoming trends on TikTok to goalmission I want to take my idea on TikTok to the next level can you give me some tipsTactical approach not diving into cultural and emotional undercurrentsAs a sustainable fashion brand 39GreenThreads39 you want to use TikTok to shift attitudes towards fast fashion But trends here aren39t just outfit hauls they39re reflections of cultural values Today39s task 39Become a TikTok trend forecaster for ethical fashion Here39s your processLook beyond viral aesthetics to underlying consumer shifts How are users discussing 39outfit repeating39 Do 39thrift flips39 and 39capsule wardrobe39 videos signal a move away from disposability Note which posts about a garment39s origin or longevity get the most engagementPredict What unspoken ecoanxieties will Gen Z and Millennials address next that align with our mission Will we see a trend of 39fashion footprint confessions39Lastly give me eight unique ideas for how we can catalyze a SlowFashionRevolution trend Think of authentic relatable content that makes people feel empowered to change their buying habits How can we make sustainable choices feel cool not preachyamp160amp160Don39t Stop Hereamp8212Join My Inner Circle on LinkedIn for more AI Hacks and Tipshttpswwwlinkedincominkatecook

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Generic Prompts are Making for Generic Marketers

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Kate Cook

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Generic Prompts are Making for Generic Marketers

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