YouTube Is The New Family Room. Gone are the days when YouTube was a solitary journey of cat videos and how-tos. Now, it’s where families are congregating. Look no further than the recent announcement by Nielsen that YouTube is the #1 streaming platform by watch time for one full year, ahead of Netflix, Prime Video and others. Viewers globally now watch more than 1 billion hours on average of YouTube content on their TVs every day.
The Rise of Co-Viewing: How YouTube is Redefining Family Screen Time & What This Means for Advertisers
![The Rise of Co-Viewing: How YouTube is Redefining Family Screen Time & What This Means for Advertisers](/media/articles/DALLE_2024-03-25_17.01.49_-_Create_an_engaging_and_colorful_illustration_for_a_yLPhk2i.webp.550x380_q85_box-8%2C156%2C1023%2C861_crop.jpg.webp)