The Round-Up Volume 1, Issue 10: What's Innovation? - Cory Treffiletti - MediaBizBlogger.com

Every other week the Digital Influentials column wwwdigitalinfluentialscom highlights just some of the innovative companies we come across in an effort to share them with you so you can stay uptodate and intheknow Of course what exactly is innovation We constantly hear about quotweb 20quot and even quotweb 30quot but are these blanket terms for quotinnovationquot In my opinion Innovation refers to the concept of evaluating an existing solution to a challenge and developing a new means of solving that problem In some cases we develop new problems with the ongoing integration of technology into our lives and innovation allows us to solve those problems in a way we never thought possible before You39ve heard the idea of quotbuilding a better mousetrapquot and this lends itself to the concept of innovation but I would add one element to the mix the element of need For innovation to be truly successful there must be a need for the solution If you build a better mousetrap but the old mousetrap was working just fine and noone had any complaints then the socalled innovation is destined to be unsuccessful The most innovative companies we see are ones that have identified a need and created a solution that fits Beyond that these solutions must be defensible and differentiated and if they do so then the trifecta can hit and innovation can be successful As a wise voice I heard recently said to me quotthere are far too many solutions searching for a problem to solvequot That is not the basis for successful innovationSo with all that being said let39s go take a look at some of the more successfully innovative companies we came across the last two weeks shall weMarissa Gluck sent us a new one this weekamp8230 ADDICTOMATIC httpaddictomaticcom I played with the site for a little while and though some of the results they returned in the basic components weren39t always correct overall I found the site to be intriguing Innovation may not always be immediately successful but with a great concept and some ongoing updates success can be had and I think this site will have it The site aggregates together information on a selected topic from a number of other sources including Twitter Google Askcom and others I think the site has a lot of potential and I plan on keeping a keen semiaddicted eye in its direction for the next few weeksTrevor Wright sent us his new site DOGTIME wwwdogtimecom Dogtime is an innovation in its category because of the simple nature of using the site for good rather than silliness Dogtime brings dog lovers on the web together and allows them to share relevant information rather than just pretending that the dog is surfing the web and creating profile pages for other dogs to read I can39t say that I relate since I don39t own a dog but I hear dog lovers love this site We saw a trend this week in naming sites and companies based on colors Davis Brewer sent us PURPLE TALK httpwwwpurpletalkcom and we were surprised it took five weeks for this business model to emerge insert sarcasm here Purple Talk is creating an ad network of iPhone apps With more than 30 million in revenues generated from the App Store in iTunes in just a month this was an inevitable event Ad networks are hot and the App Store is hotter so obviously the two were destined to meetNot to be left out we discovered RED BUBBLE httpwwwredbubblecom I surfed around Red Bubble for an hour checking out art work and tshirt designs The web is missing a good place for casual artwork to be displayed to the searching eye and this site makes it easy for artists to show their work Beyond Flickr which can be a bit overwhelming I don39t know where else to go amp8211 problem solved The web is all about finding what you like and posting what you want and Red Bubble does a great job of organizing its pages I39ve bookmarked the site and plan on checking it out regularly You might tooOK so I only found two sites that named themselves after colors but I wasn39t searching too hard I was searching just hard enough to find MAILCHIMP httpwwwmailchimpcomindexphtml Every now and then I find a company that deals with email marketing and they prove to me that email marketing is not a dead art The chimp was successful as well By now I assume that most online marketers have identified an email marketing provider but if you haven39t check out these guys and see if they can helpAnd if you like reading about new companies check out YOU NOODLE httpyounoodlecom You Noodle is a place to discover companies that might be quotthe next big thinkquot Reading our newsletter is not the only way to find out about new companies and we don39t have a quotStartup Predictorquot This site might become a valuable resource for us to find some of the more innovative companies online but be sure to keep reading here and we39ll digest them for yaThatamp8217s it for this weekamp8217s edition As always if you have something you see and think we should know about it please drop me a note at infocatalystsfcom and let me know or email on the Facebook pageTalk to you in 2Cory Treffiletti ampamp The Digital InfluentialshttpwwwdigitalinfluentialscomFind us on Facebook at The Digital Influentials

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The Round-Up Volume 1, Issue 10: What's Innovation? - Cory Treffiletti - MediaBizBlogger.com

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