The Silliness of Facebook 'Likes' - Uwe Hook

Last night I was standing on our patio admiring the sunset with my daughter She looked at me and askedquotDo you like the sunsetquotquotYes I like the sunsetquotquotI like it tooquotAccording to some brands agencies and consultants that simple interaction turned both of us into 39fans39 of the May 16 2012 sunset The company that created the May 16 sunset just acquired two valuable 39brand ambassadors39 that have an influence on the bottom line of 39May 16 2012 Inc39Welcome to the silly world of Facebook likesThe way some 39experts39 cherish likes you39d think they were lengthy love letters written in blood Well given that toilet paper has 10496 likes the premise that people click on things that mean a lot to them becomes absurd quicklyStill many brands and agencies use 39likes39 as a metric to measure brand popularityThe reason It39s the easy way out and has no downside amp8211 besides that more and more brands go down the evil path of buying fans putting 39like39 traps in front of valuable content and eliminate any favorable feelings through forced love tacticsFacebook is the Unicorn world What would happen if the platform would introduce a quotDon39t likequot quotDon39t carequot quotHate itquot and quotLove itquot button The majority of brands would say goodbye quickly because expressions of apathy and dislike would outnumber any favorable interaction Well we know this is not going to happen Revenue on Facebook would decline dramatically and let39s face it that39s what Facebook is all about isn39t itamp160There39s value in Facebook likesThere39s no value in considering like as an expression of brand favorability love or passion Most people push that thumbs up button as easy and mindless as they flush their toiletThere39s a lot of opportunity in the social space Brands will never unlock it if they continue to look at the Unicorn world through pink colored glassesUwe Hook is the CEO and CoFounder of BatesHook Inc wwwbateshookcom and a veteran of the advertising and marketing industry with the goal of building connections between people and brands Uwe can be reached at uwebateshookcomRead all Uwe39s MediaBizBloggers commentaries at SubversionsCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

Become a Thought Leader.
Share your thought leadership article with industry professionals & have them archived in Thought Leadership

The Silliness of Facebook 'Likes' - Uwe Hook

Author

Publish date

Channel

Archived in

Uwe Hook

Lead Human: Carolyn Everson on Courage, Culture, and the Human Future of Leadership (Video) - By Jack Myers

More Videos:

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

The Silliness of Facebook 'Likes' - Uwe Hook

Enjoying This Commentary? There's More to Love

Uwe Hook

Lead Human: Carolyn Everson on Courage, Culture, and the Human Future of Leadership (Video) - By Jack Myers

The payment was successful

Cookies

Become a Thought Leader.
Share your thought leadership article with industry professionals & have them archived in Thought Leadership