It is more important than ever for brand marketers to understand the value of connecting with consumers via voice and audio programming. The spoken word audio renaissance is attracting avid listeners, radio has never been more accessible than it is today, and smart speakers are fueling more audio consumption. As a media organization built around audio and voice, NPR has been an early agent in the smart speaker space – from native programming, providing the default news briefing for the top smart speaker products, to market research on opportunities for brands.
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