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Smart Audio Report: Our Growing Trust of Voice Assistants

Smart Audio Report:  Our Growing Trust of Voice Assistants

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Tom Webster

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It is more important than ever for brand marketers to understand the value of connecting with consumers via voice and audio programming.  The spoken word audio renaissance is attracting avid listeners, radio has never been more accessible than it is today, and smart speakers are fueling more audio consumption.  As a media organization built around audio and voice,NPRhas been an early agent in the smart speaker space – from native programming, providing the default news briefing for the top smart speaker products, to market research onopportunities for brands.

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Tom Webster is Senior Vice President for Edison Research, a custom market research company best known as the sole providers of exit polling data for the National Election Pool. He has over 20 years of experience researching consumer usage of technology, new … read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leaders
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LGBT+ Advancing
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Shattering the Glass Ceiling
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The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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See All Channels
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Auto InSites Village
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In the National Interest
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The Cog Blog
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Thought Leaders
Go to page
Tomorrow Will Be Televised
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View from the Grandstand
Go to page
The Programming
The Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels
#AndradeSays
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