The Social Intelligence Of Tyra Banks And Why That Matters To You - Tom Troja - MediaBizBloggers

Tyra39s social intelligence matters because she has skills we needamp8230 she knows how to attract millions of people and cultivate longterm relationships with themTyra is already a star She has learned a lot particularly when it comes to people Now she39s going social Last week at the IAB conference during Ad Week in NYC Tyra let us know she is going to be more then just a name on the mastheadquotI Call Them Fams Not Fansamp8230 They Are Family To MequotOffhand she mentioned that she has over 2 million twitter Famsamp8230 Family not Fans She made the point that if you think of them as Fans you get caught up in a celebrity trap where you are bigger and better then regular people This celebrity thinking inhibits real connection with people Fams not FansHer philosophy is that we are all in this together as a family would be that Fams don39t revolve around a star but relate to each other like a family might She see39s herself as a quot36039 human being warts and all and not an actor on a stagequotamp160This philosophy has been the driving factor in her success Tyra acts as a member of her family helping loving advising teasing laughing and bringing them homeAll media and advertising professionals companies organizations and educators are invited to become MediaBizBloggers For more information contact Jack Myers at jackmediadvisorygroupcom wwwMediaBizBloggerscom is revenuefree and accepts only probono advertising for industry organizations and charities and there is no cost to include your blogTyra Will Use Technology to Build Her FamBanks is partnering with Demand Media who will cull topical insight from search and chat online This will inform her of what topics will increase the probability that she will engage and help people and they will share and grow Tyra inc She is going to use technology to learn what and to focus on what people care aboutThat is not the big news but it gets the headlines and attention Others can cull info and target content The real insight here is Tyra39s way of connecting with peopleamp8230 that is the winning part of the equation My money is on Tyra and her Fam thinkingAre Brands Better Off Getting Fans Or Being Part of The FamilyImagine having 2000000 Fams Imagine people who really cared about you People who tell your story for you who tell their friends they like you and tell them to try you Imagine people who defend you who offer ideas who buy your products who try new things and become the backbone of your future offerings Do you think you will get them from Fam or Fan based thinkingThe Fam thinking provides a combination of relevance and emotional connection making your content popular and more likely to be shared What people will see is your relevance to them what they will feel is your love help and concern for them What will sprout from them is more sharing more Fams joining the family and more positive results for your brandHow Brands Can Make Fam Thinking Work For ThemIt starts with the mindset about how you position your brand for social interaction and relationship building over time You want to place yourself as part of your Fams circle to be a part of them and them a part of youamp8230 rotating together based on the value you offerAlign with what they care aboutamp8230 their passions for food music travel sports and others Plan across one year unique ways your brand can be relevant and create conversation invite participation in social ways Enter and blend into those passions and provide value on a continuous basisImagine A Larger Social Identity For YourselfFlex your brand to be broader to relate to different kinds of people in a social way Visualize what that looks like driven by conversation and participation Plan to make human connection and provide meaning Start creating examples of what that might look like for youPlan ways to use paid media to drive earned and owned sharing Build conversation and participation into your creative designamp160Realize it is not all about the platform and technology it is also about your ability to add connection and meaningMost recently as the founder of the Social Symphony Tom has weaved social tactics in concert with CRM 20 social strategies with Colgate Cadillac Kraft Gallo Reebok and others and has spoken about these subjects at iMedia Brand Summit IAB Social MITX and OMMA Social Tom can be reached at TomTrojaTheSocialSymphonycomRead all Tomamp8217s MediaBizBloggers commentaries at the Social Symphony MediaBizBloggersCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBlogger

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