Anne Bologna, who had been strategy head of the brilliant Fallon agency for eighteen years, observes that marketing is void of course without a replacement model for the old push model. Today the consumer has turned things around and curates the content consumed. We are operating without a model for what marketing is supposed to be. "As a default, marketing has become stalking," she concludes.
The Stalker Model of Marketing Will Soon Evaporate
![The Stalker Model of Marketing Will Soon Evaporate](/media/articles/campaign-creators-RSc6D7bO0fA-unsplash.jpg.550x380_q85_box-0%2C11%2C640%2C455_crop.jpg.webp)