This is the golden era of content, and with it comes a massive amount of custom video production. This leaves marketers asking "what is the optimal video length?" In this mobile world of short attention spans and opposing binge-watching behaviors, how long should a video be to be effective? Should it be short and simple or long and cinematic? Where is the video sweet spot for brands?
Video Sweet Spot: Creating Content That Matters
![Video Sweet Spot: Creating Content That Matters](/media/articles/tablet_and_phone_336371_1280_pixabay.jpg.550x380_q85_box-21%2C0%2C1250%2C853_crop.jpg.webp)