Almost 90 percent of advertiser and media agency executives consider “safe and low fraud environment” to be extremely or very relevant to their digital media buying decisions, according to a MyersBizNet survey of 360 agency and advertiser executives. Eighteen percent say they only include sites in their digital media plans that guarantee minimal or no fraud, while 31% say their concerns have a major impact on decision-making. Only five percent of respondents believe there is too little information to factor fraud into their plans.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.