Almost 90 percent of advertiser and media agency executives consider “safe and low fraud environment” to be extremely or very relevant to their digital media buying decisions, according to a MyersBizNet survey of 360 agency and advertiser executives. Eighteen percent say they only include sites in their digital media plans that guarantee minimal or no fraud, while 31% say their concerns have a major impact on decision-making. Only five percent of respondents believe there is too little information to factor fraud into their plans.
The Web’s 25 Safest Sites for Advertisers
