A few weeks ago when Burger King announced that they would be introducing hot dogs to their menu they fired a shot across the bow of the competition. Now one competitor has fired back and the war is officially underway. In their announcement, Burger King informed consumers that they had done extensive testing and in turn had decided upon two dogs, both ready to eat pre-loaded with what they consider to be the perfect balance of condiments. This pre-fixed form seems to fly in the face of their long standing motto “have it your way” and created an opening for 7-Eleven to craft a strategic response.
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