Ray Chelstowski is a prominent and well regarded media industry executive who the financial community turns to regularly for perspective on trends and developments that impact advertiser investment preferences across platform. Most recently the CEO of the Newspaper National Network LP, the designated sales and marketing arm of the Newspaper Association of America, his team worked with national advertisers to build targeted solutions with scale. There Chelstowski expanded the NNN’s newspaper brand advocacy efforts by launching their first digital division N3. Through N3, advertisers leveraged the power of newspapers digital and mobile platforms with first to market ideas and technology. Through a series of strategic digital content partnerships, N3 advanced how the power of print brands can be harnessed by advertisers thereby developing a vision for how these brands continue to evolve.
Prior to entering the newspaper space he held a number of Publisher level positions within the magazine industry. As the Publisher of Rolling Stone, Entertainment Weekly, and Newsweek/The Daily Beast Chelstowski led turnaround efforts that reversed brand declines and reestablished marketplace confidence. In these roles, he advanced each brands’ digital and mobile strategies positioning them for the kind of growth that today includes not only display but commerce revenue. Acknowledged as one of the first Publishers to embrace mobile, he has spoken and is quoted widely. He has specifically addressed how the platform has enhanced the print user experience and has provided both editors and advertisers higher levels of consumer engagement.
Chelstowski is also noted for spearheading technology- inspired print firsts like in-book video ads, 3D lenticular ad units, mobile tags and holographic paper.
Chelstowski has been a board member at large for the American Advertising Federation and has operated in various capacities helping to advance the efforts of the API and the DCN (formerly the OPA). He is an active blogger for the news industry and maintains his own music blog, Disciples of Sound.