There Are Two Sundance Film Festivals in Park City. Which Will Survive?

There are two Sundance Film Festivals One hosts several thousand film enthusiasts movie industry professionals and others with passion for andor professional interest in independent films The other Sundance plays hosts to thousands of guests who have marginal interest in films or even relevance to the independent film community While hundreds of stars turn out for Sundance only a handful actually attend the screenings and then it39s usually only for the films they have direct involvement in Several dozen corporations host clients for skiing the Deer Valley slopes drinking at hospitality suites expensive dinners and overlyhyped parties featuring quotBquot list talent Last Saturday evening Paris Hilton was in the back seat of the large SUV in front of mine on Main Street in Park City bringing already slow traffic to a grinding halt Although the van had tinted windows Paris had rolled her window down and turned on the interior light to assure the throngs of young revelers crowding the street wouldn39t miss her Hundreds swarmed around her car in a scene that was more Mardi Gras than Sundance with young men exposing their naked chests in the 10degree weather and young women screaming to get Paris39 attention She loved it although I39m sure she was upset the paparazzi were nowhere to be seen undoubtedly still in LA to stay focused on Britney who somehow recognized Sundance would not provide sufficient photo opps But film fans remain dominant at Sundance The screenings are packed with long standby lines of fans hoping to gain access when partygoing ticketholders fail to show up Conversations focus on film picks and pans Producers and studio executives huddle in hotel lobbies try to muffle their voices as they yell into cell phones and hustle out of screenings to decide on negotiating strategies Cell phone calls interrupt executives at dinners parties and even on the ski slopes At a screening for Good Dick by first time filmmaker Marianna Palka who wrote produced directed and starred in the film I sat next to a fan who personifies Sundance the film festival A seventeen year old high school senior he and his mom have been paying 3000 each for the past three years for an allaccess pass to Sundance films From early morning to late night they attend films standing in lines to assure they get perfect seats Between films they compare notes on the films with sophisticated perspective and insight But over the past few years the Sundance of true fans and professionals has been progressively sublimated to the Sundance of partygoers and boondogglersIt39s virtually impossible to move around Park City without a dedicated car service Corporations pay thousands of dollars to assure their guests gain access to the best parties although most of those parties are hardly noteworthy and attract only a smattering of stars Park City bars and restaurants are rebranded and converted into corporate hospitality and party venues Corporate concierge services offer for premium prices access to parties and those films that are receiving hot buzz Corporations paid as much as 1900 to buy 16 tickets to the Sundance premiere of the hot U2 3D film that will soon be in broad release simply because it was the film to see and U2 would be there For those who simply had to be at the 1 AM after party with Bono the cost was an absurd 2000 per person I have no idea how many people paid to gain access or where the funds go but I39m certain they do not accrue to the causerelated beneficiaries of the Sundance FoundationAll the commercialism aside Sundance is increasingly one of the film industry39s annual highlights Television networks are also capitalizing on Sundance as a venue for marketing their best films This year one of the hottest properties was AampampE Films39 documentary American Teen HBO Films generated positive buzz with the premiere of Sugar the Ryan Fleck and Anna Boden flick produced by Paul Mezey39s Journeyman Pictures and Jamie Patricof39s Hunting Lane FilmsSundance may have jumped the shark this year in some ways and in future years it will either become increasingly commercialized expanding beyond the limited capacity of Park City and requiring it to find a new home or the organizers will seek ways to scale it back and return it to its more manageable roots I expect it will be the former but at its core Sundance will remain an important marketplace a promotional juggernaut for independent filmmakers and a testament to the incredible power value and economic importance of the independent

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There Are Two Sundance Film Festivals in Park City. Which Will Survive?

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There Are Two Sundance Film Festivals in Park City. Which Will Survive?

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