Every year, the best of our industry convenes to talk shop in the OOH world. This year's Outdoor Advertising Association of America/Geopath Conference, which took place earlier this week in New Orleans, was aptly named Look OUT -- and it reminded us to look up (from our phones of course) and look out (presumably at all of the innovation across the industry)! There was so much content to consume, but we got together to name our top 5 takeaways and goals for the upcoming year.
Those Who Tell Stories Rule the World
