Age is one of the overarching factors affecting how happy we are in life. People in their 70s or older tend to be the happiest of all generations; various studies confirm this. UM's annual study of consumers' media consumption and lifestyles, Media in Mind, shows women who are 70-plus tend to be the happiest of all. Forty-nine percent of women age 70-plus agree a lot with the statement "I am very happy with my life as it is."
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.