The "two hands raised" or "praising hands" emoji has officially secured a top spot in the frequently used section of my iPhone emoji keyboard. At least 95% of its usage has been delegated to praise my girlfriends' news of recent personal successes or successes of women in the press. As we enter Women's History Month there's no denying that women have made a splash in current news and history. In these first months of 2019, we've seen Sarah Thomas become the first woman to referee an NFL playoff game, Ruth Carter make history as the first African American woman to win best costume design at the Oscars, and brands embrace Femvertising, such as Nike's Dream Crazier spot with Serena Williams.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.