You don&#8217;t need to look very far for signs of America&#8217;s infatuation with Toaster Pastries, crispy on the outside and warm and yummy inside. Just this past summer a major toaster pastry manufacturer launched a mega popup store in New York&#8217;s Times Square to serve up the sweet confection. But how could they have gotten their message out? Had they incorporated TRA&#8217;s Media TRAnalytics&#174; into their communications planning process they would have known CBS&#8217;s line up of 60 Minutes, Two and a Half Men, and Big Brother have the largest concentration of their category purchasers. Find The Right Audience&#8482; with TRA.For more information, please visit us at www.traglobal.com/blog or send an email to email@example.com..