Tobaccowala: Marketers Need to Hit All the Right Notes in Post-Digital Age

Courtesy of digidayDAILY amp160and Written by Melinda GipsonAt Audience Science39s 2010 Targeting Summit in Las Vegas April 28 Rishad Tobaccowala chief strategy and innovation officer for VivaKi rues the fact that brands have forgotten how to market He outlines the changing face of marketing using the seven notes of the keyboard today39s pied pipers must use to draw consumers Audience Brand Content Data Enterprise and the yinyang perspectives of Facebook and Google Along the way he imparts how master brands will become experiences how Google is misleading content developers about the shifting value of content curation over content itself how people who are wrangling about who quotownsquot audience data are missing the point about accessing and learning from it that quotall our companies are arranged all wrongquot to benefit from innovation and that Facebook and Google are really just two sides of the same coin consumer discovery It39s the kind of trip that marks Rishad39s observations mandatory attendance for marketers and mediahttpwwwdigidaydailycomstoriestobaccowalamarketersneedtohitalltherightnotesinpostdigitalageIt39s digidayDAILY39s featured video See DM2PROcom for more

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Tobaccowala: Marketers Need to Hit All the Right Notes in Post-Digital Age

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Tobaccowala: Marketers Need to Hit All the Right Notes in Post-Digital Age

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