It's no secret that the auto shopping process has undergone a transformation in the last ten years -- change driven largely by the proliferation and accessibility of online research tools. Traditional auto resource guides, auto manufacturer brochures, newspaper classifieds, vehicle valuation books, car magazines -- which are all still very relevant -- are now available to auto shoppers in amplified form.
How Today's Auto Shoppers Research and Why Trust is So Essential
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Today's Auto ShoppersFile Size: 5.5 MBToday's Auto Shoppers: How they Research and why trust is so essential in winning them over