NBC Sports, in the second of a 13-year partnership with the R&A, again will dedicate a record 49.5 scheduled live hours of tournament coverage on Golf Channel and NBC to the Open Championship, the most for any of the sports’ four major championships. Those tuning in the action from Royal Birkdale, located north of Liverpool, will receive bonus views considering NBC Sports Group is deploying its Playing Through enhanced ad format from July 20-23 at the 146th Open Championship.
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