TRA Finds Local Early Broadcast Newscasts are “The Right Audience” for Telecom Marketers - DailyTRA

New 430 AM local TV newscasts show strong audience propensity with heavy cell useFor local broadcasters Telecommunications is one of the largest advertising categories second only to Automotive in overall advertising dollars in 2010 according to Kantar Media Total spend amounts to 15 Billion The wireless segment of the Telecommunications industry has experienced strong growth in recent years according to CTIA The Wireless Association wireless penetration reached 96 in the US in 2010 up from 69 in 2005 In addition over 26 of households are now wirelessonly up from 84 in 2005 See reportThe main competitors amp8211 ATampampT Verizon Sprint and TMobile amp8211 are aggressively looking to grow their market share by offering targeted wireless service plans to select consumer segmentsamp160 To maximize their chances of reaching their key customers amp8211 finding The Right Audienceamp8482 these marketers should consider dialing in to the local early morning news programs airing in many local marketsamp160amp160 TRA examined the local audiences tuned in to news broadcasts on the ABC CBS Fox and NBC affiliates in eight local markets and found consistently high concentrations of households likely to contain Heavy Cellular Service Users amp8211 those who spend 200month on their wireless service much higher than the 4721 average reported by the CTIAFor the very early MF 4306AM news time period the index for Heavy Cellular Service Users in these eight markets ranged from a 234 in Seattle to a 117 in San Franciscoamp160 For the MF 67AM time period the index ranged from a 206 in San Francisco to a 122 in Miamiamp160amp160 Maximizing ROI through smarter media planning now thatamp8217s news worth texting aboutFor more information please visit us at wwwtraglobalcomblog or send an email to dailytratraglobalcom

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TRA Finds Local Early Broadcast Newscasts are “The Right Audience” for Telecom Marketers - DailyTRA

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TRA Finds Local Early Broadcast Newscasts are “The Right Audience” for Telecom Marketers - DailyTRA

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