Technologies used for tracking video content on TV and over the Internet are evolving from a means of simply policing misuse into a business tool helping content creators and distributors come up with new revenue streams and improve existing businesses. A study conducted by Myers Publishing LLC and subsequent interviews found that while a majority of media executives are unfamiliar with the most-used tracking technologies, known as watermarking and fingerprinting, those who do use them are putting them to use for everything from improving operations to calculating ways of creating and sharing ad revenue streams.
Tracking, Monitoring and Monetizing Video Content: New Report Available
