Trade Your Dirty Laundry for Computer Games

LANdry was recently launched by Samsung in Sweden The idea behind it is that you can get more teenagers to wash their clothes with a special kind of incentiveHereamp8217s how it works When you come to the laundromat youamp8217re handed a Samsung Galaxy smartphone to use as a timer The timer is automatically connected to one of the brandamp8217s washing machines After you load up and start your laundry youamp8217re then allowed to use one of the highspeed gaming computers for as long as you have clothes in the wash The more you wash the longer you can play And once the laundryamp8217s done your game automatically stops amp160so thereamp8217s extra incentive to do so many loads as possibleItamp8217s a clever idea and it follows a trend that weamp8217ve been tracking at Mindshare called First World Problems First World Pleasures The small irritations or minipleasures can make or break your day Like when you donamp8217t have enough memory on your phone to snap a photo of something great so you frantically start deleting files Or that moment of joy when you reach the 11th like on Instagram which means that all the names under your photo condense to only show the number 11Technology has created all sorts of moments like these and it has changed consumer expectations along with them For marketers you should find ways that your brand can help people with these pains or give them moments of joyAt the very least weamp8217re bound to see some very neatly dressed teenagers in SwedenThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Trade Your Dirty Laundry for Computer Games

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